If a property is not selling, what should the sales agent do?

Providing details of the listing guarantee is a proactive approach that a sales agent can take when a property is not selling. A listing guarantee typically serves as a promise or assurance to the seller regarding the sale of their property within a specific timeframe or under certain conditions. This approach can help to build trust with the seller, demonstrate the agent's commitment, and clarify the actions the agent will take to market the property effectively.

Engaging with the listing guarantee can also lead to discussing potential adjustments in marketing strategies, pricing, or other conditions that might be affecting the property's sale. It places the agent in a position of accountability and showcases their willingness to support the seller in moving the property.

In contrast, waiting for the property to sell on its own would likely result in stagnation, as the property is not actively being marketed or adjusted based on market feedback. Notifying the Division of Real Estate does not directly contribute to the sale process and would typically be reserved for regulatory issues rather than sales challenges. Offering to buy the property may not be a practical or feasible solution for the agent and might not align with their professional role or obligations. Thus, emphasizing the listing guarantee aligns with best practices in real estate sales, promoting engagement and proactive problem-solving.